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Marketing in South Africa
Marketing in South Africa
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The third edition of Marketing in South Africa: Cases and concepts contains a diverse collection of case studies that provides the reader with excellent examples of uniquely South African marketing theory and practice. The case studies cover a broad range of products and services targeted at different parts of the South African market, and illustrate different aspects of marketing such as advertising, e-commerce, tourism marketing and retail strategy. In addition, the cases vary in their degree of complexity so they can be used in different years of study.

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