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Professional Communication is a comprehensive, interactive text on communication principles and methods. It is an ideal tool for all professionals in business and industry who have to write and speak during the course of their work.
The publication has 2 parts:
Part 1 covers skills for writing business documents, correspondence, CVs, proposals and business plans, and giving presentations using PowerPoint visuals.
Part 2 meets the needs of those who are studying by providing research techniques, referencing, styles of writing for study purposes, academic proposals and theses.
Key features that make the publication an easy, instant reference and practical aid are:
- Logical order and basic theory integrated with exercises and answers.
- Personal style and use of examples and graphics.
- Stand alone chapters with l inks for cross-referencing between chapters.
- Comprehensive index for further reading.
 Target Market
The book has been written for all professionals and students in business, industry and higher education institutions.
Publication Includes
- More than 60 interactive exercises
- 6 Video clips of presentations
- Audio clips giving commentary on video presentations
- Over 80 links to websites with additional information
- Practical examples of concepts throughout the text
Course Content
Part 1
Basic Skills for Effective Writing
- Preparing
- Planning
- Producing
Formats for writing essays, articles and case studies
- Essays
- Articles
- Case studies
Letters @ work
- Style and tone
- Format, structure, planning and presentations
- Types of letters
- Memoranda and email
- Faxes
- The visual impact of typefaces
- Common errors
Business proposals and business plans
- Proposals in Business and Industry
- Writing a business plan
Report Writing
- The nature of reports
- Writing techniques - language and styles
- Types of reports
- Sections of a formal fixed format evaluative report
Presentation Skills for Individuals and Groups
- Oral presentation skills
- Oral Reports
- Paired and group Presentations
- Credibility of the speaker
- Illustrations: Graphics and PowerPoint
- The use of graphics in written messages
- Types of tables
- Types of figures
- Graphics in oral messages
Part 2
Research Methods: Libraries and the Internet
- Libraries
- The WWW and the Internet
Referencing, citation, and avoiding plagiarism
- Why citation
- Citation styles
- Using electronic sources in academic writing
The Research Journey
- Approaches to research
- Planning your research
- Collection and analysis of quantitative data
- Collection and analysis of qualitative data
- Writing up
Academic proposals and theses
- Writing academic proposals
- Writing a thesis
About the Authors
Jane English is a senior lecturer at UCT where she heads up the Professional Communication Studies department.
Evelyn Howard and Nan van der Merwe are communication consultants.
Contributing authors, Mary Lister, Idafay Mervis are communication consultants and associate professors Karin de Jager, and Mary Nassimbeni are currently lecturing in their various fields at UCT.
Cost
R399.00 (incl. VAT)
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